Market to Asians
What we value the most are long term relatioships. The only way that will happen is when we create results for our clients. We listen to you and your team, and in collaboation we create a plan.
We will execute the plan, take care of your branding, design, and marketing needs, so you and your staff can focus on your business.
WHY MARKET TO ASIANS IN SEATTLE
Are you thinking to market to Asians? First, consider this: Asian is the second largest ethnic group in Seattle (14%) according to the 2010 census, of which at least 200,000 were Chinese.
Other than Asian Americans who have been living in the area for generations, the technology bloom of the greater Seattle area has attracted many ambitious Asian entrepreneurs, investors, and skilled professionals.
Chinese Americans in Washington State are very involved in the community—some representations are the Former Governor of Washington State Gary Locke and Former Mayor of Bellevue Conrad Lee.
FAST-GROWING ASIAN POPULATION IN SEATTLE
WeChat official account @meetseattle reports that Mainland Chinese has ranked Seattle the #1 City in the US for Chinese because of home prices, school rankings, green environment, and racial integration.
After the movie Beijing Meets Seattle (2013), known in the US as Findng Mr. Right, Seattle had been seeing a huge surge of Chinese immigration.
THE INFLUX OF CHINESE IMMIGRANTS WITH TREMENDOUS BUYING POWER
Many businesses realized there are unprecedented opportunities if they can effectively market to Asians. Asians have tremendous buying power, have social shopping habits, and their communities are tightly connected. The even better news is, Asians are rather easy for local businesses and organizations to reach at reasonable budgets.
MARKET TO ASIANS ON THE INTERNET
Wonder why there are so many Asian mommy bloggers and Asian Youtube personalities? Asians are under-represented in American mainstream media, so they go online for relevant content. As a result, Asian Americans are more active and attached to the Internet than any other groups.
MARKET TO ASIANS THROUGH PRINT MEDIA
Asians in America who are able to read in Chinese are extremely likely to read any Chinese characters present in their environment. Businesses can leverage this to market to Asians by providing translated materials and using relevant Chinese characters in their marketing materials that are meant for Chinese-reading audience.
Some businesses do not have the means and know-hows to reach their Asian audience; some go very aggressive—translated materials, sumo-ink stroked fonts, and adding Asian-looking models in their photography.
We have seen many well-meant attempts that involve irrelevant, or even offensive contents. It’s been shown 27% of Asian Americans feel that many as targeting them are offensive.
YOUR LOCAL SEATTLE EXPERT
rauDesign help you market to Asians by presenting your brand in the right language and context. From the direction of the campaign to the mood of the graphical elements, we make sure every aspect of your campaign is culturally relevant and effective for your Chinese-speaking Asian audience.
BEWARE OF LOW QUALITY SERVICE
Many clients of ours had previously attempted to market to Asians in Seattle. They have no idea half of the text was machine translated, and they did not know the stock photo their design team used were Japanese rather than Chinese.
TRUSTED BY THE COMMUNITY
rauDesign has been serving the Seattle community and involved in the Chinese community for more than a decade. We are your trusted partner in communicating with your Chinese-speaking Asian audience in Seattle.
Call Us Now
Got questions? Give us a call now! You can also drop us a message here, we will get back to you within 1–2 business days.
“When drinking water, remember its source”
If you have gotten our business card or looked at our website long enough, you might have seen this graphic a few times. Ron made this graphic in 2008, indicating with a red label where rauDesign was located–Benham Gallery in downtown Seattle. The owner of the Gallery, Marita Holdaway, helped Ron started the business and we are very grateful for that.
rauDesign had evolved throughout the decade, but little had changed to the graphic–and we will continue to keep it because we are grateful. We are also grateful for all our customers’ and partners’ continuous support. Thank you for your interest and we look forward to collaborating with you!
Founder and Creative Director
Ron’s background was Psychology and Statistics, but later returned to his passion–Design. He founded RAU Design at Benham Gallery in 2008. RAU Design has since serviced local small businesses, providing professional brand experience solutions.
Ally had been in the paper industry and now she makes sure our work exceeds your expectations. She can speak Mandarin and Cantonese–feel free to start the conversation with “Ni hao” or “Lei ho”!
UX Researcher and Designer
Noel has a Master’s degree in Industrial and Strategic Design and International Design Business Management from Aalto University (Helsinki, Finland). Her passion is creating meaningful and thoughtful designs that connect users in an emotional level.
Steve began building and optimizing websites in 1995, long before the term Search Engine Optimization (SEO) was coined. He has seen the changing search landscape and the evolution of different search engines. He brings a mathematical approach that is unique in the field. Using advanced statistical analysis Steve has back engineered relevance calculations allowing us to rank content with precision. There isn’t an SEO question he can’t answer.
Business Strategist and Copywriter
Bob earned his MBA at National Cheng Kung University and has been working extensively with Microsoft in the areas of usability testing and culturally relevant contents.
Motion Graphics Designer and Animator
Hanlung Yeung is experienced in large productions like documentary series, movies, and TV advertisements, as well as small projects like web clips and logo animation. His background in Creative Media allows him to turn any ideas into amazing, share-worthy, sales generating footages.
Seattle Metropolitan Chamber of Commerce
Greater Seattle Chinese Chamber of Commerce
You’ve got a great business going and now comes the fun part! It’s time to market your product, your ideas, and your personality to the world. No matter where you are in the planning process–whether you already have a strategy in place, or are having trouble getting started–we would love to sit with you and talk about the possibilities. We believe that every business deserves good and thoughtful design, and we love helping local businesses to thrive–when we collaborate, we grow together–that’s why we keep our introductory rates at an affordable level. Typically we start with the first identity/web installment, which will cost anywhere from $2,400–$12,000, depending on your unique needs and the capabilities within your team. We look forward to having a long-term partnership with you!