m355 · rauDesign Seattle

Maydenbauer 355 Waterfront

Visual Identity Design

Maydenbauer 355 is a luxury corporate suite catering to visiting Chinese executives who would like to enjoy a relaxing waterfront stay. First, advised against using M355 to avoid looking like MESS. After our research process, we concluded that we would use a style that resembles luxury brands like Burberry and Ferrari (not the horse though!), and stay away from the minimal style which is popular among affordable consumer brands.

Design Options

Below are two options that we designed for Maydenbauer 355 Waterfront. We did a user survey of 30 targeted participants and all three options are very well liked. The owner ended up making a choice based on personal preference.

355 and 三五五

Waterfront

Architectural

Interactive Chuye Page

The popular Chinese social media publishing platform Chuye behaves like a digital book. We created a tasteful and elegant product out of the cliché-filled environment.

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You’ve got a great business going and now comes the fun part! It’s time to market your product, your ideas, and your personality to the world. No matter where you are in the planning process–whether you already have a strategy in place, or are having trouble getting started–we would love to sit with you and talk about the possibilities. We believe that every business deserves good and thoughtful design, and we love helping local businesses to thrive–when we collaborate, we grow together–that’s why we keep our introductory rates at an affordable level. Typically we start with the first identity/web installment, which will cost anywhere from $2,400–$12,000, depending on your unique needs and the capabilities within your team. We look forward to having a long-term partnership with you!

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