Spurlo · rauDesign Seattle

Spurlo–A Lifestyle Social Platform

Spurlo’s goal is to curate a catalog of products across the web that would help people discover creative ideas, pick up new hobbies, find their style and plan life’s important projects.

Since the ‘collecting box’ is an important feature and concept, we explored the option of using a cube in the logo. The challenge is that cube has been overused in logos especially by the tech industry. We came up with hundred of sketches and narrowed down the selections before meeting Tao:

Ron at rauDesign is an artistic and gifted professional who can assist any business in developing an identity. Our experience with Ron has been nothing short of incredible. His knowledge of both graphic art and modern design trends provided a valuable perspective to our branding campaign. I would highly recommend Ron for his work, responsiveness, value, and ability to implement his client’s goals while also explaining a complex and new environment to those unfamiliar with the branding and artistic realm.

–Tao Ma, Founder and CEO, Spurlo.com

Blending designs into context

The Final Logo

We still liked the cube concept to represent the collecting feature of the product. Since a box is rather static, we put a lot of potential energy in the ‘S’, which shapes like a spring ready to pop out of the box.

Contrasting Angles

Potential Energy

Fun and Sleek

Similar Projects

Free Consultation

You’ve got a great business going and now comes the fun part! It’s time to market your product, your ideas, and your personality to the world. No matter where you are in the planning process–whether you already have a strategy in place, or are having trouble getting started–we would love to sit with you and talk about the possibilities. We believe that every business deserves good and thoughtful design, and we love helping local businesses to thrive–when we collaborate, we grow together–that’s why we keep our introductory rates at an affordable level. Typically we start with the first identity/web installment, which will cost anywhere from $2,400–$12,000, depending on your unique needs and the capabilities within your team. We look forward to having a long-term partnership with you!

Privacy Policy

SMS